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Question 483 Case Study 2019 Medium MCQ +1.00 marks
In a sea of glitz and shimmer, Sabyasachi brought a new idea of beauty - dark shades, dull gold embroidery, mismatched patchwork, tea-stained hues, and a snob's knowledge of textiles. His subversive aesthetic made him a disruptor, a badge he has worn with great pride for the past two decades. Several have come close, but not sustained their advance. Twenty years later, Sabyasachi still stands strong and stands alone. Here's why. Sabyasachi was the first Indian designer to earn ₹100 crore a year, in 2014, and his company now notches up a turnover of ₹253 crore. He is also open to investments in his company. About seven years ago, there were some companies who were interested, most famously, L Capital, the investment arm of the international luxury conglomerate LVMH, but Sabyasachi says he was not ready then. It isn't just the numbers, Sabyasachi's intangibles are his greatest clout. He remains the most plagiarised designer and brand in India. Almost every big label seems to be inspired by him - either the clothes or the multiple jewels or even the presentation of ad campaigns.
Sabyasachi is famous for his ________.

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