Raj Mal Jewellers is a leading jewellery firm in Hyderabad and they have a reputation of producing the best quality gold jewellery in Hyderabad, With one of their sons Sumeet having completed his MBA from a ranked management school, they have embarked upon renovation of the firm. With the gold rates sky rocketing, they decided to buy gold in bulk as an investment. At ₹28,000 per 10gm, they bought gold worth ₹270 crore and again as the rates went up they bought gold worth ₹396 crore at ₹ 32,000 per 10 gm. The international market crashed and they had to sell the entire gold at ₹29,000 per 10gm to repay the interest free friendly loan.